Anyone can make it look good. I make sure it works.
Blueprint to done.
I design the system behind your growth (hiring, marketing and the tools that connect them), build it, and run it until the lights come on. Eighteen years of enterprise marketing operations, now one senior person on your side.
The architect and the crew, in one person.
Agencies hand you to a junior team. Consultants hand you a plan. I do both jobs: I design how your hiring and marketing should work, then I build it, run it and report on it. You get senior judgment on every decision, and you own every account.
Working with Caroline has been a stunningly effective and enjoyable experience. Where we traditionally had 20–30 candidates onboarding, we now have 119. In 6 years of this business, Caroline has far surpassed every benchmark we previously had achieved.
Anyone can make a house look good. I make sure the lights come on.
Most people think marketing is the posts and the ads. That's the paint, and it matters. But every good house starts with a blueprint and runs on wiring you never see. I handle all of it.
The blueprint
Who you're reaching, where to find them, and why they'd choose you.
The wiring
Ad accounts, tracking, CRM, and follow-up that turn a click into a customer.
The paint
Your brand's look and voice, and the posts, ads, and website that carry it.
The breaker box
One report that shows what's working and what to change next.
The smart home
AI that handles routine work, built on wiring that holds.
Building new?
No analytics, no CRM, no real plan yet. Good. I'll set it up right the first time, so you're not paying to fix it later.
Renovating?
Tools that don't talk to each other, ads you can't track, leads that slip away. I'll find what's broken, keep what works, and rewire the rest.
The cheapest time to wire a house is before the walls go up. The second cheapest is now.
Two practices, one system.
All Marketing Ops services →Hiring Ops builds and runs the system that keeps your team staffed. Marketing Ops builds and runs the system that brings in customers. Both start with strategy and end with one report you can trust.
Hiring Ops
I build and run the hiring system: job ads, one applicant pipeline, interview invites and reminders that send themselves, and a weekly number you can trust. Built first for Amazon DSPs.
Foundation
I set up your accounts, tracking, and tools from scratch, or audit and fix what you have, so you know what's working from day one.
Paid Advertising
Ads on Google, Meta, and more, planned around your goals and budget and tracked back to real customers. Spend goes straight to the platforms from your account, and you control it.
Organic Content System
A content strategy, calendar, and creative that keep you visible and consistent, connected to a system that captures the people it brings in.
Marketing Tech, Reporting & AI
The software, processes, and monthly reports that keep everything running, explained in plain language with a recommendation on what to change next. I also set up AI assistants that handle routine work, like answering after-hours inquiries, replying to reviews, and drafting quotes.
Search & AI Visibility
A plan to show up when people search Google or ask AI tools like ChatGPT about businesses like yours, and make sure the answer describes you correctly.
Discovery & snapshot
We talk it through, and I share what I'm already seeing.
The Diagnostic
A full review, a strategy and a written plan. Starting fresh? It becomes your blueprint instead of a repair list. This is where the paid work begins, and it credits toward the Build.
The Build
I set up what's missing and fix what's broken, one piece at a time.
Run & optimize
I stay on to run it, report on what's working, and adjust the strategy as results come in. Monthly or one project at a time.
Start small. Build what's missing. Then let me run it.
Every engagement starts with a diagnostic, then a fixed-fee build, then an optional monthly plan. Ad spend always goes straight to the platforms. Marketing plans below; hiring plans are quoted after a free call.
See pricing →Hi, I'm Caroline.
18 years leading marketing for Fortune 500 companies, online brands, and banks, including Nestlé Purina, SmileDirectClub and Grand Ole Opry. I bring the same strategy, planning, tracking, and follow-through to businesses your size.
Plenty of great businesses have marketing that doesn't show how great they really are. Big companies hire whole teams to fix that. Most growing businesses can't, so I started Bellmark Projects to be that team for them.
I use AI every day to work faster, and I can set it up to do the same for you: which tools fit, how to use them safely, and AI assistants that take routine work off your plate.
